Wapple Canvas™ Feature List

Campaign Management

Wapple Canvas allows you to create, manage, track and maintain campaigns.
Perhaps you want to promote your site as links from other sites, or as a text shortcode, or as URLs printed in various magazines.
With Wapple Canvas you can define multiple campaigns that allow you to track the effectiveness of multiple entrance points so you can completely compare the results of your marketing.
Using the built in URL generator you can create as many different URLs as you need to customise each campaign and even change your site's behaviour based on the campaign.
Campaigns can also swap price points around or even change billing providers. So if a particular campaign is offering some special discounts unavailable elsewhere this is easily achieved.
Campaigns can also work with the extensive site logic. So components of your site can be activated or suppressed based on the campaign in use.
If you need extra links back - maybe to an portal page - this can be done using campaigns. Certain links in menus can be set to only appear if the user has arrived from a particular link on a third-party site.