Wapple is 'Most Innovative Enterprise Application' at Mobile Internet Innovation Awards 2007

Wapple's mobile internet development tools earn prestigious industry award

Wednesday 14th November, 2007

Wapple has been named 'Most Innovative Enterprise Application' at the Mobile Internet Innovation Awards 2007 that took place at the Mobile Internet World trade show on 14 November in Boston. The Awards were created by xchange magazine and Trendsmedia to recognise and celebrate leaders in the development of the fast growing Mobile Internet market.

Nominations were open to all providers and vendors of mobile Internet technology and finalists were selected by a judging panel of experts from the wireless community.

"We are delighted to win this award. It is not only valuable recognition of our innovative technology, it is also a great endorsement of our development team that works hard to ensure Wapple Canvas remains the most versatile, user friendly and powerful mobile publishing platform," says Anne Thomas, business development director at Wapple. "The award also recognises the efforts of our management and support team, who are committed to providing excellent, first class service."

"xchange is pleased to acknowledge Wapple's contribution to the development and promotion of mobile Internet technology and services," said Mike Saxby, publisher of xchange. "Mobile Internet's success is dependent upon sustained innovation of companies like Wapple that will no doubt be rewarded in the marketplace but also deserve recognition by the community it supports."

Eliot Weinman, conference co-chair added, "On behalf of Mobile Internet World, I congratulate Wapple for winning this year's Mobile Internet World Innovation Award. The Mobile Internet World Innovation Award winners truly represent the best and brightest mobile Internet technology, services and network implementations in the world."

The winners were selected by an independent judging panel, including Zeus Kerravala, senior vice president enterprise research, Yankee Group; Joseph Ferra, chief wireless officer and senior vice president, Fidelity Investments; Peter White, principal analyst and founder, Rethink Research Associates Ltd.; Nino Tarantino, principal, T4 Advisory; Michael Khalilan, chairman and president, IMS Forum; and representatives from xchange and Trendsmedia.

Wapple's range of web-based site building solutions and payment options make the mobile internet accessible to all sizes of businesses. It has recently announced an innovative ad-funded solution that removes all the barriers to creating an essential mobile presence by making it quick, easy and free. And its partner program makes it easy for digital agencies and web designers to offer mobile internet site development to their clients. Partners can pitch and work on projects for up to ten clients at the same time with only a minimal charge until the sites actually go live.

About xchange

Founded in 1996, xchange is a monthly magazine for facilities-based service providers offering voice, data, wireless, IP, WiMAX and content. Its seasoned editors do more than simply report on industry news; they dig beneath the surface to provide analysis on what new equipment, new services, new regulatory activities and other new developments mean to xchange's readers. The publication has an annual print and online buyer's guide; a companion Web site, www.xchangemag.com; a weekly newsletter, xchange xtra; and it hosts Webinars and publishes eBooks on a periodic basis.

About Trendsmedia

Trendsmedia is an integrated media firm serving emerging technology markets. Trendsmedia's mission is to help their clients stay ahead of the major technology trends that are likely to impact their businesses significantly. Trendsmedia provides their clients with independently researched and produced media products that target emerging technology markets in depth, including focused conferences, independently produced online media, and in-depth newsletters and market intelligence studies. For more information visit, see www.trendsmedia.com.

About Mobile Internet World Conference & Expo

Mobile Internet World will, for the first time, bring together all key mobile technologies, products, systems and services into a single, information-packed event that features key industry players, thought leaders and users. The event will showcase the entire ecosystem of enabling mobile Internet technologies, content and applications. Mobile Internet World is developed collaboratively with thought-leading executives from throughout the emerging mobile Internet ecosystem. Visit: www.mobilenetx.com

About Wapple

Wapple was established in 2004 and is one of the pioneers of mobile internet site creation, management, billing integration and solutions deployment. Its powerful web-based tools allow companies to create professional and user-friendly mobile internet sites. Wapple's portfolio already includes MTV, Mobil1, Metallica and TDK mobile sites along with new media agencies such as Pliq, G8Wave, MyThum, Screentonic, MIG and Sponge.

For press information please contact

Allie Andrews,
PRPR
Phone: +44(0)1442 245030
Email: pr@prpr.co.uk

Terra Newman,
Marketing & Sales Support,
Wapple.net
Phone: +44(0)1527 558247
Email: terra@wapple.net

What the world says about Wapple

Wapple Links Print Ads To Internet Using Mobile Bar Codes

Add Wapple to the list of companies that enable physical objects to be connected to the Net using a camera phone (Physical World Connection)

Wapple have mobilised Internet World

The Wapple chaps, the go-to-guys if you're looking for help creating a mobile internet offering, have created a swish looking mobile internet version of the main Internet World site.

CTO Wapple Rich Holdsworth on the Mobile Frames bad for Mobile Browser issue

Yikes the phone has been ringing non-stop; lots of people have a frames for mobile browsers story to share. But most importantly Rich Holdsworth the CTO of Wapple got back to me immediately with regards to the frames issue...

Wapple may change mobile for ever

It is amazing when complex applications become so simple that even the average businesses can begin taking advantage of high tech marketing like Mobile Marketing with little help from big expensive companies.

Build your own mobile advertising site - Go the Wapple way

Wapple: The greatest step in making mobile advertising- reach out to customers in every nook and cranny of the world

Wapple Captures the Attention and Imagination of MSearch Groove.

Peggy Anne Salz, author of Mobile Search & Content Discovery, exclaims that "Wapple's game-changing solution that lowers the barrier to entry for individual content owners/providers and brings some excitement (not to mention badly needed inventory) to the mobile Web."