Create mobile adverts in moments with Wapple

New Wapple Advert Package means anyone can benefit from mobile advertising

Tuesday 8th January, 2008

8 January 2008: Wapple (http://wapple.net) has launched a quick and easy way for companies to get a mobile advertising campaign up and running based on its popular Wapple Canvas™ web-based tools for creating mobile web sites. The new Wapple Advert Package provides all the tools, templates, tips and advice needed to create and publish a fully interactive mobile advertising site. Ads are automatically optimised and delivered to thousands of different mobile phones and devices, either as a stand alone ad or part of an integrated, cross-media campaign.

The Wapple Advert Package includes access to a wide range of templates that walk users through the process of creating a successful mobile ad, including essential calls to action such as 'click throughs', 'click to call' or 'purchase now' links, for example. But it also provides the creative freedom to run with new ideas with the help of easy to use design and build tools and Wapple's Top Ten Tips for mobile advertising. The package also allows companies to deliver downloadable content as part of the promotion.

"Mobile advertising is set to revolutionise the way companies interact and communicate with their target audience, but it is still a new media and a proper understanding of mobile is needed to get it right," says Anne Thomas, business development director at Wapple. "With our new Wapple Advert Package, we are not just giving people the ability to create and publish a mobile advertising site; we are giving them everything they need to do it successfully. We provide the knowledge and expertise to take advantage of the unique attributes of mobile, as well as advice on driving traffic to the ad and integrating mobile advertising into existing digital, print and broadcast campaigns."

Companies can sign up for the Wapple Advert Package at http://go.wapple.net/mobile-advertising.htm from just £30 per month.

About Wapple

Wapple was established in 2004 and is one of the pioneers of mobile internet site creation, management, billing integration and solutions deployment. Its powerful web-based tools allow companies to create professional and user-friendly mobile internet sites. Wapple's portfolio already includes MTV, Mobil1, Metallica and TDK mobile sites along with new media agencies such as Pliq, G8Wave, MyThum, Screentonic, MIG and Sponge.

For press information please contact

Allie Andrews,
PRPR
Phone: +44(0)1442 245030
Email: pr@prpr.co.uk

Terra Newman,
Marketing & Sales Support,
Wapple.net
Phone: +44(0)1527 558247
Email: terra@wapple.net

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