Wapple helps CMPi take the Internet World show mobile

Tuesday 29th April, 2008

Wapple (http://wapple.net) has created and is powering the mobile internet site for this year's Internet World, the leading business internet and digital marketing event in the UK. The Internet World mobile site (http://go.wapple.net/internetworld) offers exhibitors and visitors a wide selection of news and information on the show that they are able to access instantly at any time, from anywhere.

The contents of the Internet World mobile site include; What's on Today, Internet World Highlights, Latest News and Exhibitor Listings and Location. Importantly, the mobile site also provides users with an opportunity to provide valuable feedback on the show and take part in polls.

"Internet World is one of the most exciting events in the online calendar and we are delighted to have designed and delivered the mobile site," said Anne Thomas, COO and co-founder at Wapple. "The Internet World mobile internet site gives visitors immediate access to the most up to date information so that they can better plan their day and get the most from the show."

Awarded best business exhibition at the 2007 Event Awards, Internet World is a forum that encompasses the central elements of corporate internet presence and all aspects of digital marketing- internet use by business, connectivity, digital marketing, content management and e-commerce. Internet World is designed to educate business decision makers on the latest developments in the market and introduce them to the suppliers who can help them implement their online strategies.

"When you consider there are already many more mobile phones in use today than PCs Mobile Internet offers a tremendous opportunity to businesses, if they can get it right," explains Anne Thomas. "It is great to see more and more brands like Internet World recognising the importance of the mobile internet to get their message across and gain a unique opportunity to interact more closely with customers whenever and wherever they are."

About Wapple

Wapple was established in 2004 and is one of the pioneers of mobile internet site creation, management, billing integration and solutions deployment. Its powerful web-based tools allow companies to create professional and user-friendly mobile internet sites. Wapple's portfolio already includes MTV, Mobil1, Metallica and TDK mobile sites along with new media agencies such as Pliq, G8Wave, MyThum, Screentonic, MIG and Sponge.

For press information please contact

Allie Andrews,
PRPR
Phone: +44(0)1442 245030
Email: pr@prpr.co.uk

Terra Newman,
Marketing & Sales Support,
Wapple.net
Phone: +44(0)1527 558247
Email: terra@wapple.net

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