Mobile Advertising With SMS Delivery
Micro-Sites That Enhance Your SMS Campaigns
SMS or Short Message Service is the method of sending a text message to and from a mobile phone.
SMS is a great way of marketing a product or service, where a wap url can be embedded into the text - most handsets are able to determine the url text as a link which will take the user to a mobile website.
Ways to use SMS and Wapple!
Message Push: SMS can be used to send out bulk text messages to your own database of customers. The text message will hold a URL link within it, providing quick and easy interaction with your branded mobile site, built on Wapple Canvas™
Sites created with Wapple Canvas™ can link into any mobile messaging system such as:
- TXTLocal in UK
- Waterfall Mobile in US
Web Trigger: You can present a special input form on your website. The visitor enters their telephone number into the form and within moments is sent an SMS message containing a link to your mobile site. This could be a special promotion for mobile users or a link to a mobile download.
Text Trigger: A keyword combined with a short code provides quick and easy access into a mobile internet site. This method is known as a Text Trigger and the related keyword and shortcode information can be easily promoted on a billboard / poster campaign as demonstrated below where the call to actions is "Text WIN[keyword] to 81020[shortcode]". The individual sends the keyword as a text message to the shortcode and then receives an automated return text message from the promoter (you) which contains the url link text to your rich and interactive mobile site.
Of course Text Triggers can be promoted on TV, Radio and product as well as traditional media.
SMS compared to Datamatrix/QR codes
An alternative way of providing quick and easy access to a mobile advertising site is through datamatrix or QR codes which can also be printed on a billboard / poster and even displayed on TV, web or product!
| Pros | Cons | |
|---|---|---|
| Datamatrix/ QR Codes |
FREE to use Automatically generated by Wapple Canvas™ |
Scanner is not built in to older mobile devices and needs to be downloaded |
| SMS |
Text Trigger is an accepted activity by mobile users Urls generated by Wapple Canvas™ are easily plugged into text trigger systems |
Can be expensive to either the consumer or the promoter as SMS use costs money |
We'll build it for you if you want!
We can build and manage your entire mobile presence if you would prefer. Just contact us with your requirement and we'll get you a quote.
