Traditional Advertising Is Interactive With Mobile Internet
Getting interactive with 2D barcodes
With Wapple you can introduce 2D barcodes as a way of creating rapid connectivity with your mobile site from print, product, venue, web and TV. Both Datamatrix and QR codes are automatically generated by Wapple technology.
The image on the right is a Datamatrix code - this one will take you to the Wapple mobile site - try scanning it now!
A great many new mobile handsets, have a 2D barcode scanner built into them, alternatively there are scanners available to download from places such as http://augme.com.
Of course, when you choose Wapple your consumer will be taken to a rich, mobile-relevant site that has a real purpose for them in that moment!
Benefits and uses:
- Allows quick and easy connection to your mobile site: no need for the end user to type your url into their mobile browser - "Hooray!!"
- Scanning is free to the end-user - "Fantastic news!"
- Print, poster and billboard campaigns become measurable - "Even better news!"
- Allow consumer access to further information and promotions from physical product - "A revolution!"
- Drive traffic from web to mobile - "Interesting!"
- Interactive Television - "Wow!"
- Available from Wapple* - "Really? Where do I sign?"
The other brilliance of the datamatrix code is that, unlike SMS text trigger, there is no cost for you or the end user each time they connect to your site!
Datamatrix/QR codes compared to SMS for quick access to a mobile advertising site
| Pros | Cons | |
|---|---|---|
| Datamatrix/ QR Codes |
FREE to use Automatically generated by Wapple Canvas™ |
Scanner is not built in to older mobile devices and needs to be downloaded |
| SMS |
Text Trigger is an accepted activity by mobile users Urls generated by Wapple Canvas™ are easily plugged into text trigger systems |
Can be expensive to either the consumer or the promoter as SMS use costs money |
*not available in Wapple's free package
We'll build it for you if you want!
We can build and manage your entire mobile presence if you would prefer. Just contact us with your requirement and we'll get you a quote.
